Step-by-Step Guide to Launching a Successful Google Ads Campaign

We all, very well know about Google , a search engine that is almost inseparable from our lives, but do you know that Google is not only for searching things , it can also be used to grow  businesses  and make them known worldwide. And the feature that Google provides us for business growth is to create Google Ads Campaign, yes, you see it right! It is advertisement facility which will make ads for businesses and show them in the relevant searches.

Google may charge a hefty amount on this, but , in this world nothing comes for free right, and an advertisement on that, can never charge nothing. Still Google do provides options for Google ad campaign from which you can choose an ad campaign which is best suited for your business.
 

7 Campaign Types to Create Google Ads Campaign

Before trying to identify ideal google ads campaign we should first understand it’s types. Google provides 7 types of ads campaigns which includes the following:

1. Search Campaigns: This is the first campaign of the Google in which your advertisement will come up in the search results that are relevant to your business. This is still the most common and used campaign because of its ability to come into direct contact with the customers who are looking for a specific product or service.
2. Display campaign: This type is perfect for those who want to  increase the brand awareness of their business to the people.
   They are basically banner on google display and are attractive because they contain images and animation. For a business that need continuous connection with their customers, then this ad campaign is ideal for their business.
3. Shopping campaign: As the name suggest this ad campaign is perfect for that business which needs customer to buy their products. People who run e-commerce businesses , this is the ad campaign you are looking for .
4. App Campaigns: Now there are a lot of types of business , from them one such type is of promoting app. People who wants to promote their app and get others to become it’s users , this ads campaign is for you! These ads will help pursuing your targeted audience and encourage them to use the app.
5. Demand Gen Campaigns: Just until recently instead of this demand Gen campaign, discover campaign was in the list. This campaign allows you to run ads on YouTube & Gmail and has a massive reach which you normally cannot reach through other campaigns.
6. Video campaigns: We all already know what is it, yes, it is those annoying ads which come up in the starting of every youtube video  and that’s why you also how useful it is , as we also by seeing these ads go those websites which we think have what we are looking for! So this is one of the best campaign that one can use to grow it’s business.
7. Performance Max: This is ultimate campaign which will not run your ad on only one platforms but on every platform that is under the Google. So of course , it will promote your business everywhere and it is best for businesses who are new to this ads campaign thing and want Google to do things itself.

Steps to create Google Ads Campaign

Now the question is, how will you identify which campaign is best for your business and will surely help in increasing customers.

For that, you can see the given step-by-step guide which will give you an idea on how to create Google ads campaigns that is ideal for you business.

1. Set up a Google Ads Account: Create your account on ads.google.com , if you already have one, then just sign in and Of course you will be guided as to how to create an account if you’re new. After creating an account, the next task that you have to do is, setting up your billing details. This is a crucial step as this will determine, what will be your spending threshold and how you will pay to Google for it’s advertisement service.
2. Choose Campaign Goal: If you want your ads to give you the desired results, you have to select a campaign goal which will then be used by the Google ad strategy to increase your sales. It will also encourage customers to do direct purchases and sign-ups or contact submissions on your business website; visitors will be attracted to your site and most of them will surely truen into customers; builds brand awareness which will result in boosting the sales.
3. Select a campaign type: As already discussed above, we know that there are 7 typea of brand campaign and each one promotes your business in a unique way. Here, it is up to you what is the type you want to use . Above provides you all the necessary details regarding each campaign , identify your business type and select the campaign which gives you the result that you have set for your goal.
4. Define Campaign Settings: In this step you have to first choose a clear and unique name for your campaign, this will help for easy identification. If you have a local business then you have to provide the exact geographical area which you want your ads to show, this will result in the increasement of local customers to your business. Languages should be selected according to your target audience. You can also set a budget which will set an amount that you’re willing to spend on a daily basis. Choose bidding strategy according to your goal ,like, CPA( cost per acquisition) or Maximize Clicks.
5. Define Your Target Audience: Use tools of google for defining audience segmentation like, the demographics, interests and behaviors. This will help you to identify what type of audience will be the best where you can sell your products and services. You can also customise your audience for more accurate targeting . For that you have to create customs that are based on relevant search terms, similar websites or interests. Just take your time and research to find out the best for your business.
6. Set Up Keywords: Keywords are main for your ads to reach the targeted audience . You can find keywords by using the Google keyword Planner tool which helps you in finding the relevant keywords. Select the one which have high search volume, high relevance and low competitiveness. You can also use match in which you have three types, to reach your targeted audience. The first type is the Broad match which shows ads for related searches; Phrase match which shows ads when the search includes the exact keyword ; Exact match which shows ads appear only for the exact keyword.
7. Create Ad Copy: Now for creating an ad copy , write a headline that will attract the targeted audience and includes keywords so that, it can come up to the relevant searches. For the description, write a detailed content which also includes benefits or calls-to-actions. This will encourage users to click on ads. Always display URL that will match the ad and will take users to the page of the product.
8. Add Ad Extensions: These extensions provide users an option to come into direct contact either with your website or you business. These extensions are of three types; the links which direct users to specific page on your site when they click on it , is known as Sitelink Extensions; for your users to come into direct contact with your business you can add Call Extensions; if your business is located in a specific area then you can use Local Extensions to show your business location for your local users.
9. Review and Launch: Before launching your ads you have to make sure that they look good on both desktop and phones. Also check to see that the extensions are working properly or not. Once you are satisfied with how your ad look , you can launch them by clicking on “Publish”.
10. Monitor and Optimize: Now the ads are published, but still monitoring them is necessary, even if they are operated by the Google. But help of google is of course needed in monitoring them, so for that , you can use Google tools for checking the performance such as tracking clicks, conversions, and other key metrics. You can try different ad copies and keywords to see whose  performance is the best. By seeing these data insights you can adjust your budget to high-performing ads.

Conclusion

For your Google ad campaign to work effectively and efficiently towards your goals,  regular monitoring and tweaking is necessary.

FAQs