Most of the info created about SEO today is derivative (people who write about SEO but don't practice it) or people overstating the risks and claiming x and y and z don't work, can't work, a. will never work. And then from there you get the derivative amplifications of don't, can't, won't.
The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this in our website reviews almost every week. In this article, I, like to break down the elements of a perfect category page.
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